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About Us

The Winnebago, as friends and long-time customers like to call it, is a landmark store in the heart of the downtown river shopping district in Wisconsin Dells, Wisconsin. Winnebago recently changed ownership in 2017 and took on an entirely new look at as a trendy boho-chic boutique gift shop, fast becoming one of the "must stop" locations in downtown Dells.

Winnebago Gift Shop is owned by Bridget Trumble and Tara Anchor, two friends who were both born and raised in Wisconsin Dells. These two female entrepreneurs really love their hometown and felt that the downtown Dells retail district was the perfect home for their vision of an entirely new type of shopping experience in the Dells. In essence, the new Winnebago Gift Shop was created. Bridget and Tara are constantly on the lookout for new and exciting products for the Winnebago and if you find something you like, the odds are that it won’t be there for long as their inventory and product selection is ever-changing.

Winnebago is located in a historic building, circa 1860, offering proof positive that classic and contemporary do pair quite nicely. With over 4,000 sq ft of shopping, there is over 40 styles of fashion forward footwear, including the beloved Minnetonka moccasins. Plus, you'll also find a mix of trendy and classic jewelry, candles/melts, natural bath and body products, fun and interesting toys/games for the kids, casually hip clothes, unique gifts and hilarious finds for everyone on your list. Even guys like to shop at the Winnebago. In other words, it’s unexpected in a really good way.

Next time you’re visiting the Dells, stop in and say hi. Winnebago is located on the main avenue known as Broadway. And while you’re in town, do be sure to take a scenic tour of the Wisconsin River - the sandstone bluffs are amazing.